February 2010
2 posts
4 tags
The Importance of Collaborative Work
During a recent meeting at my work, we had a client that voiced numerous concerns about our marketing pitch. She said it was “too risky” and that the “higher ups wouldn’t sign off.” Normally, that’s the point when you scrap your idea and return to the drawing board, wasting valuable resources and time. Luckily, we didn’t have to abandon ship. Instead, we...
6 tags
Honesty in Social Media Marketing: a Refreshing...
Yesterday I attended the Burlington Social Media Breakfast. The guest speaker, Adrian Ho of Zeus Jones, gave an interesting talk, challenging many truism about social media. What I found most interesting, though, was after his presentation when the floor was opened for a question-and-answer session. In particular, one audience member asked Ho to provide a social media solution that would help a...
January 2010
2 posts
8 tags
Measuring Engagement: Quality over Quantity
I read this on emarketer.com today:
“Marketers are looking closely at measures of engagement. Respondents considered time spent on a site to be the most important performance metric, followed by Unique Page Views.”
From this chart, we see that Senior Marketers deem Time on Site the most important metric to determine Engagement. At first this seems intuitive, if someone stays around...
